Marketing Core Skills

This self-assessment will help you reflect on your current marketing capabilities across five key skill areas.

Please answer honestly to get the most accurate view of your strengths and development opportunities. It should take around 15 minutes.

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Insights & Analytics

The ability to uncover, interpret, and apply consumer, market, and business insights to guide strategic decisions and unlock growth opportunities.

Digital Deep Dive

Digital capabilities across key areas including digital channel management, customer experience, emerging technologies, and content optimisation.

Brand Strategy & Positioning

Develops the strategic foundations that define a brand’s purpose, positioning, portfolio, pricing, and route to market to drive relevance and competitiveness.

Interpersonal & Transferable

Critical leadership, collaboration, influence, and problem-solving skills that enable marketers to drive impact and lead effectively across organisations.

Communication Planning

Translate brand strategy into structured, insight-led communications through media, creative, and retail activation planning.